Build — Branding & Identity
A Brand That's Recognisably, Repeatably You
A brand isn't a logo. It's the sum of every encounter someone has with your business — and whether those encounters feel like the same company. We build identities with the consistency baked in: distinctive enough to remember, documented well enough that they stay that way.
Scope
What a Brand Project Covers
Logo & Mark
A primary logo plus the variants real life demands — favicons, social avatars, single-colour versions, and the small sizes where weaker marks fall apart.
Colour & Typography
A palette and type pairing chosen for screen and print alike, with accessibility-checked combinations so your brand never fails a contrast test.
Voice & Messaging
How you sound: tone of voice, key messages, and the elevator pitch everyone in the company can actually repeat.
Guidelines
A practical brand book — not a 90-page PDF nobody opens, but a working reference your team and suppliers genuinely use.
Digital-First Assets
Social templates, email signatures, presentation decks and the OG images that make your links look sharp when shared.
Rollout Support
Help applying the new identity everywhere it needs to go — website, signage, stationery, vehicle livery and beyond.
Refresh or Rebuild?
You Might Not Need to Start Over
Plenty of businesses come to us assuming they need a whole new identity, when what they actually need is discipline: the logo's fine, but it's used in nine different ways across five platforms with three different blues.
We'll tell you which situation you're in. A brand refresh — tightening, modernising, documenting — costs a fraction of a ground-up rebrand and often delivers most of the benefit. When a full rebuild genuinely is the right call, we'll say that too, and explain why.
On the Wall
Identity, Taking Shape
Brand work starts messy on purpose — mark explorations, type tests and palette experiments pinned up, argued over, and narrowed until what remains is unmistakably you.
Questions
Branding, Answered
A focused refresh runs three to four weeks. A full identity — research, concepts, refinement, guidelines and asset production — typically takes six to ten. Rushing brand work is false economy; living with a hasty identity is expensive.
Two or three genuinely different directions, each presented in context — on a website, a vehicle, an invoice — rather than floating on a white slide. Realistic presentation kills more bad decisions than any amount of discussion.
Completely. All source files, all rights, no licensing strings. The fonts we specify will be ones you can licence affordably, and we'll set that up for you.
Time Your Brand Caught Up With Your Business?
Most rebrands start with the quiet feeling that the logo no longer matches the company behind it. If that's where you are, let's talk about it.
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