Build — Web Design & Development
Websites Built to Work as Hard as You Do
Your website is usually the first meeting a customer has with your business. We design and build sites that make that meeting count — fast to load, easy to use, and engineered from the first line of code to turn visitors into enquiries and sales.
Our Approach
Designed Around Your Customers, Not a Template
Plenty of agencies start with a theme and squeeze your business into it. We work the other way round. Every project begins with your customers: what they're looking for, what convinces them, and what gets in their way. The design grows out of those answers.
That's why no two Red Frog sites look alike. A trade supplier with 4,000 products needs different things from a law firm that lives or dies by its enquiry form. We sketch, prototype and test before anything is built, so when you sign off a design you know exactly what you're getting — and why it's shaped that way.
What's Included
Everything a Modern Website Needs
Six things every site we ship has in common — stack them up and you get a website that earns its keep.
Bespoke Design
Original design built around your brand and your customers — no themes, no templates, nothing borrowed from the last project.
Hand-Coded Build
Clean, maintainable code on WordPress, Shopify, Next.js, Laravel or Webflow — whichever platform genuinely fits, not whichever is easiest for us.
Responsive Everywhere
Designed mobile-first and tested on real devices, from a 360px phone screen to a widescreen monitor.
SEO Foundations
Semantic markup, structured data, clean URLs, fast rendering — search visibility is built in at the foundations, not patched on later.
Accessibility
WCAG 2.1 AA as standard: proper contrast, keyboard navigation and screen-reader support. More customers can use your site, and you're on the right side of the law.
Performance Budgets
Green Core Web Vitals are a requirement, not a hope. We set performance budgets at the start and test against them before launch.
Proof
Taken at Their Word
We briefed three agencies and Red Frog were the only ones who asked about our margins before our colour preferences. The site they built paid for itself within the year — enquiries have more than doubled and we can finally update everything ourselves.
The process was exactly as advertised: we saw designs early, changed our minds twice, and never once felt punished for asking questions.
Our old site was a brochure; this one is a salesperson. Fast, accessible, and it actually ranks.
Deliverables
What You Walk Away With
Every web project ships with the lot — there are no surprise extras for the things a website obviously needs.
Itemised — 8 deliverables
Your project manifest
- 01 Discovery workshop & project scope
- 02 Wireframes and interactive prototypes
- 03 Custom design system & component library
- 04 Fully built, tested, launched website
- 05 CMS so your team can edit everything
- 06 Analytics, tracking & Search Console setup
- 07 Training session and documentation
- 08 30 days of post-launch support included
Questions
Web Design, Answered
It depends on scope, which is an honest answer rather than a dodge. A focused brochure site sits in a different bracket from a multi-language platform with custom integrations. After one conversation about what you need, we'll give you a fixed written quote — and we stick to it.
Most sites take six to twelve weeks from kick-off to launch. The biggest variable is usually content: if copy and images are ready, things move quickly. If not, our content team can produce them alongside the build.
The one that fits. WordPress remains superb for content-led marketing sites; Shopify and WooCommerce dominate retail for good reason; Next.js or Laravel make sense when you need genuine application logic. We'll explain the recommendation in plain English and you keep the final say.
Yes — that's the point of the CMS we include. You'll be able to edit pages, sections, images and SEO settings without touching code, and we provide training so your team is confident doing it.
Frequently. Sometimes that's a full rebuild, sometimes a careful redesign that keeps the parts already working. We'll audit what you have first and tell you honestly which it needs.
Let's Build Something That Earns Its Keep
Tell us what you're trying to achieve and we'll come back with a clear plan, a fixed quote, and an honest timeline — usually within two working days.
Free first conversation · Fixed written quotes · Reply within one working day
